Courtesy Rene Ward, Boehringer Ingelheim Vetmedica associate director of public relations and internal communications
TAMPA, Fla. — National Cattlemen’s Beef Association announced at its annual Convention on Feb. 6, 2013, that pharmaceutical company Boehringer Ingelheim Vetmedica, Inc. is partnering with Beef Quality Assurance to sponsor the cost of BQA certification for American cattle producers this spring.
The cost of BQA certification is normally between $25 and $50. However, between Feb. 11 and March 15, 2013, Boehringer Ingelheim Vetmedica will defray the cost of the certification, making it free for producers.
BQA has customized programs specific to cow-calf, stocker, feedlot and dairy operations. The online modules teach sound management techniques that can be applied to producers’ operations. The cattle industry embraced BQA because it is the right thing to do, but certified producers also report improvements in efficiency and increased profitability. It also helps cattle operations sell their stories to consumers who might not understand all of the safety measures cattlemen take in producing the food on the table.
“It’s clear that Boehringer Ingelheim Vetmedica, Inc. is committed to helping consumers understand that beef is produced in a safe and humane manner,” says Ryan Ruppert, BQA senior director. “This partner- ship will help producers learn about the latest industry advancements and demonstrate the ways they continue to provide a top-quality food product.”
He notes that BQA is the gold standard of livestock handling and animal welfare programs, and the company’s support of BQA certifica- tion demonstrates the company’s commitment to improving the industry. Boehringer Ingelheim Vetmedica, Inc. has also placed emphasis on managing herd health before problems arise to prevent issues and keep opera- tions running efficiently.
Visit the BIVI-BQA website to take advantage of this opportunity.