Tuesday, June 19, 2012

2012 Georgia Beef Month Update

Georgia Beef Month is half-over, but that doesn't mean Georgia Beef Board isn't busy! Brooke Williams, GBB director of industry information, went all over the state in June to promote the beef community and its beef product.

Beef Month kicked off with several media stops, including these on WTOC-TV in Savannah. Part 1 (top) is a sit-down segment where Williams and Georgia Cattlemen's Association Region 12 Vice President Ray Hicks discuss facts about the beef community, and part 2 is a cooking demonstration.

GBB was also in charge of a tour for dietitians and food service personnel that visited Mid-Georgia Livestock sale barn in Jackson, Ga., Honeywood Farms in Barnesville, Ga., and Buckhead Beef. Participants also ate lunch at LongHorn Steakhouse and had a wonderful time learning about the beef industry from the producer, marketing and retail perspectives.

For two Sundays, GBB and GCA staff and volunteers braved rain and heat to serve nearly 1,500 star-spangled cheeseburgers to hungry Braves fans at Turner Field! We would like to thank our partners for these two Beef Up Your Game Plan events: Big Green Egg, Colavita Olive Oil and Publix! Everyone had rave reviews about the burgers and people were excited to see new recipes and possibly win gift cards to the grocery store.

For more information and the latest updates on the activities of Georgia Beef Board, check out their website or follow them on Facebook!

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