Showing posts with label gbb. Show all posts
Showing posts with label gbb. Show all posts

Friday, April 26, 2013

Retro Rad Recap: Augusta and Athens

By Dallas Duncan, Georgia Cattlemen's Association director of communications

Four burgers down, four to go.

Wednesday, the second day of Georgia Beef Board's Retro Rad Georgia Tour de Beef included stops at Sports Center in Augusta and Stuffed Burger in Athens, two restaurants that were declared "best burger" by their respecitve local publications. After an evening spent at Savannah's Thunderbird Inn, where Next Food Network Star finalist Emily Ellyn enjoyed a retro rad RC Cola and Moonpies, Ellyn and Georgia Beef Board staff were on the road to the Garden City.

"I have to say the Sports Center has been by far one of the best dining experiences I've ever had," Ellyn said. "The people are so amazing, so genuine, I can't say enough about it!"

And the burgers she tried were pretty tasty, too. Ellyn sampled Sports Center's classic cheeseburger and the "jacked up version" that included veggies and grilled onions. Both have been downtown Augusta staples for more than 30 years, owner Sandi Watkins said.

"They're made with lots of love. They're never frozen, always fresh. We make them every morning," Watkins said.

In addition to the homemade burgers, fries and onion rings, staff at Sports Center make a special sauce that gives their burgers a little kick -- Jim Hensley's Shotgun Spicy Mustard.

"It's really good. We make it and you have to wait three days to eat it so it will meld," Watkins said.

Ellyn called the burgers some of "the best cheeseburgers I've ever had," citing the classic flavor combinations and the kick of the Shotgun Spicy Mustard as her main reasons.

"You go in there and it's like a big ol' breath of fresh air, a warm hug," Ellyn said. "I am very blessed to have been a part of the burger tour now. We've had one of the best burgers. We've had the most creative, juicy, delicious burgers and we have had one of the most genuinely delicious dining experiences. I cannot wait to see where the fourth place takes us."

Georgia Beef Board staff made a quick pit stop on the way to the Athens restaurant at Double Bridges Farm, a state-of-the-art livestock facility owned by the University of Georgia Animal Science Department. Ellyn, who grew up on a Christmas tree and Texas Longhorn farm in Ohio, enjoyed getting back to her roots and seeing the university's teaching facility.

"I never thought I would see a Food Network chef on the farm," said Tyler Murray, facilities supervisor for Double Bridges and Georgia Cattlemen's Association member. "She was hilarious and I had a great time."

More Georgia Cattlemen's Association members and supporters joined Ellyn at Stuffed Burger for the final tour stop Wednesday evening. Stuffed Burger's concept is based on the Juicy Lucy restaurant featured on a Food Network episode of "Man vs. Food." In just two years of being open, the restaurant became so popular it's already had to move to a bigger location.

"We do all of our burgers stuffed. It keeps the burger very moist and juicy and gives a 'wow' factor," owner Hank Cheatham said. "You bite in and the cheese oozes out. It makes you want to take a picture of it."

Though the menu choices included a tater-tot-stuffed burger and one with a full breakfast inside, Ellyn chose to try the classic bacon-cheese-stuffed burger and one filled with roasted red peppers and pepper jack cheese. She gave them both thumbs-up and enjoyed the tater tots and ooey gooey milkshake as well.

"I loved them," she said of the Stuffed Burgers. "It's like, mindlessly simple. Why don't more people stuff a burger? The way that they do it, by putting a patty down and putting another patty on top of it causes it to not be a meatball. It's perfect."

The two-day tour was a different approach to the usual food events Ellyn attends, but she said she had a blast driving through Georgia and seeing all four of these burger joints.

"I was amazed at the amount of toppings everyone came up with. I really enjoyed seeing it wasn't just like, typical toppings, if you will," she said. "It was more like really tasty, creative, high-quality attention to detail. They were putting caramelized onions and goat cheese and eggs and really specialty farm bacon and pork. It wasn't just a burger. These people took pride in what they were serving and thought it out right to the bun."

See the rest of the tour photos on the Georgia Beef Board Facebook page.

Tuesday, June 19, 2012

2012 Georgia Beef Month Update

Georgia Beef Month is half-over, but that doesn't mean Georgia Beef Board isn't busy! Brooke Williams, GBB director of industry information, went all over the state in June to promote the beef community and its beef product.

Beef Month kicked off with several media stops, including these on WTOC-TV in Savannah. Part 1 (top) is a sit-down segment where Williams and Georgia Cattlemen's Association Region 12 Vice President Ray Hicks discuss facts about the beef community, and part 2 is a cooking demonstration.





GBB was also in charge of a tour for dietitians and food service personnel that visited Mid-Georgia Livestock sale barn in Jackson, Ga., Honeywood Farms in Barnesville, Ga., and Buckhead Beef. Participants also ate lunch at LongHorn Steakhouse and had a wonderful time learning about the beef industry from the producer, marketing and retail perspectives.



For two Sundays, GBB and GCA staff and volunteers braved rain and heat to serve nearly 1,500 star-spangled cheeseburgers to hungry Braves fans at Turner Field! We would like to thank our partners for these two Beef Up Your Game Plan events: Big Green Egg, Colavita Olive Oil and Publix! Everyone had rave reviews about the burgers and people were excited to see new recipes and possibly win gift cards to the grocery store.





For more information and the latest updates on the activities of Georgia Beef Board, check out their website or follow them on Facebook!







Monday, May 21, 2012

How to Beef Up Your Beef Month



Georgia Beef Board sponsored a "Beef Up Your Beef Month" promotion and media training for Georgia Cattlemen's Association members on May 19.

Here's some ideas taken from the chapter roundtable discussion on how YOUR association can spread the word about our favorite protein!

  • Marquees are great eye-catchers: Use at a local business or farm bureau
  • Host a Beef Day for a local summer camp or vacation Bible school where students learn about cooking, nutrition and food safety
  • Have a Hamburger Day or ribeye steak sandwich sale
  • Visit a local festival: Ring a cowbell as you walk around and hand out recipe brochures!
  • Start a local CattleWomen's chapter -- the women will talk more!
  • Bring a live calf to a local library or camp to teach about beef
  • Send your junior members to senior centers to talk about beef
  • Help sponsor a "Cowboys for Jesus" vacation Bible school theme
  • Help local Girl Scouts get their Beef badge
  • Bring cattlemen to cookouts and other events: People like to put a face with their beef
  • Have booths at Farmer's Markets, whether it's to sponsor a specific local farmer's product or the association
  • Get at least one member ServSafe certified 
  • Give out gummy hamburgers to kids during events
  • Do a drawing for a sponsored or donated gift, such as a grill or steakhouse gift certificate
  • Utilize members who speak other languages, especially Spanish! They can be great assets if your area has a large Hispanic population at events
  • Buy those red Georgia Beef Month shopping bags to give out or sell at grocery stores
  • Start a chapter Facebook or Twitter account and share GBB and GCA information on it. Even better, make it a chapter officer or specific junior responsibility to update this regularly.
  • Enter local parades with beef floats
  • Sponsor a freezer for a local food bank so it an give away fresh meat cuts
  • Donate processed beef products, such as beef soup, to food pantries. These are easier for people to prepare than fresh beef at times.
  • Sponsor banners and concessions at high school sporting events, and grill hamburgers to sell!
Whatever your chapter does to promote BEEF throughout June Beef Month (or any other time of the year!) be sure to send us pictures and a short write-up so we can include them on our social media pages, website and the Georgia Cattleman magazine.